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Tui T. Sutherland on Creativity, World-Building, Empathy, and Writing for Young Readers

Jeff Utecht March 9, 2026


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In this episode, we sit down with Tui T. Sutherland, bestselling author of the Wings of Fire series, for a rich conversation about creativity, writing, world-building, empathy, and storytelling for young readers.

Tui shares how play, curiosity, and even dogs can support focus and imagination, why world-building starts with better questions, and how writers can balance community feedback with their own creative vision. She also reflects on the role of empathy, diversity, and self-exploration in storytelling, offering practical insights for aspiring writers, educators, and anyone interested in how stories shape young minds.

This conversation explores the creative process behind building immersive fictional worlds, developing memorable characters, and staying grounded in joy and curiosity while writing. Whether you are a fan of children’s literature, interested in the craft of writing, or looking for inspiration around imagination and creative confidence, this episode offers plenty to take away.

00:00 How Dogs Support Creativity and Focus
02:40 World-Building That Makes Stories Feel Real
05:23 Balancing Reader Feedback and Creative Vision
07:56 Community, Empathy, and Representation in Storytelling
10:58 Writing as Therapy and Self-Exploration
14:30 Advice for Aspiring Writers
17:11 Imagining Worlds Through Play and Curiosity

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